North Beach Journal article,
covering several proposed projects in our area.

Below are the segments concerning 55 Francisco and Mills piers 27-31 which is less than 2 blocks away.


Embarcadero Hotel Project Facing Stiff Opposition

Proposed Hotel taller than old demolished freeway

By June A. Osterberg

A waterfront dominated by high-rises?
A huge hotel at the eastern entrance to North Beach ?

The waterfront community says an emphatic “No.” District 3 Supervisor Aaron Peskin appears to agree that “huge” and tall are not the way to go. The battle over Broadway and Embarcadero's heating up…


A proposal many waterfront blocks away echoes this approach. Doug Rosenberg has a similar project that, if allowed to be built, would place three stories atop a three-story parking garage that he owns at 55 Francisco St – at Kearny—and provide 51 luxury (what else?) condos.

This new six-story building would go right next to 230 units of senior, disabled and low-income housing.

STOP 55- Preserve Our Waterfront is the organization fighting this development on the basis that the area already is congested. Vedica Puri is spearheading the STOP55 effort to avoid more traffic, more density, more noise and less public parking.

It has the support of The Lombard Plaza Owner’s Association, the governing boards of all three homeowners’ associations that comprise Parc Telegraph, Wharf Plaza I and II, and Telegraph Terrace Association.

This area is close to the major Mills Corp. mall project at piers 27 – 31, another development promoted by former Mayor Brown, who many years ago rejected the Chelsea Piers proposal in favor of Mills, builder of shopping centers. The Mills plan is still proceeding through the pipeline.

Last September, Peskin requested a strategic analysis report on the transportation impacts of burgeoning growth along the northeast waterfront..

Jon Golinger of citizens to Save the Waterfront said recently that “this will be a much more comprehensive look at the impacts of currently proposed NE waterfront developments on traffic/transit/pedestrians and bicyclists that anything the Port has done or anything that individual EIRs (Environmental Impact Reports) will be studying.”

This report is expected to be completed sometime in April. As to the draft EIR for the Mills Project, that is months behind schedule, according to Port staff, and will not be released earlier than late Spring or Summer.